The development of digital technology in Indonesia is growing rapidly along with modern times, especially in digital marketing that is much needed by industries engaged in the sale of goods and services. Digital marketing is the most effective solution to reach customers to the maximum potential without any limits. The digital future has a new lifestyle that cannot be separated from all electronic devices for practical work and development and entertainment purposes.
I. What is Marketing?
William J. Stanton defines marketing as an overall system of business activities aimed at planning, determining prices, promoting, and distributing goods and services that satisfy needs, both to existing buyers and potential buyers. Marketing is managing customer relationships profitably. The dual purpose of marketing is to attract new customers by promising superior value and retaining current and growing customers by giving satisfaction.
II. What is Digital Marketing?
Digital marketing is actually a promotional activity whether it’s for a brand or a product using electronic (digital) media. Decades ago, digital marketing media was very limited, say television or radio that can only convey information in one direction. Today, with the rapid development of digital technology and wide acceptance from almost all walks of life, there is no doubt that digital marketing is one of the main channels. Digital marketing is a marketing strategy carried out by companies, organizations or even individuals to market their products using digital media. You certainly have seen companies or organizations that have a website or social media with a variety of interesting information. That is what is called digital marketing.
III. Today’s Digital Marketing in Indonesia
Digital marketing has progressed rapidly in Indonesia. The online marketing tactics used by the developed countries are the same tactics that we use in Indonesia. The question is: Why are they more progressive than us? Whom shall we blame? It is just a matter of courage to improve. Take in mind that we are now in a millennium of information. We are at the beginning of a digital revolution. Which means to say that information plays a crucial role. We have access to grasp and understand all the worlds information via the internet, websites, and social media. Those Media are also the most effective tools to grow businesses.
In Indonesia, we have hundreds of digital marketing companies that are very professional and skillful. These digital companies are competitive with that of developed countries such as America, Australia, Japan, and China. We also have many outstanding agencies whose services are used by the business owners from developed countries and they become successful. It is undoubtedly when it comes to quality services. The problem is why foreigners can trust Indonesian agencies, while Indonesians still have no trust in them. Take courage and do not be hesitant to cooperate with digital marketing companies in Indonesia if you want to be more successful in your online business.
IV. Indfonesian Digital Marketing Strategy
Professional digital marketing agencies in Indonesia know very well what the most effective techniques for an online business are.
The followings are the three common tactics of digital marketing in Indonesia
- Websites: Website is a very vital part of internet marketing because it is the main representation of your business in cyberspace.
- Social Media:
- Blog sites
- Online Adds
- Email Marketing
- Advertisements via radio and television
- Mobile marketing
- Content Marketing
Among the above-mentioned strategies, the most used tactics are websites, Email marketing, SEO and social media.
V. Why you should you work with digital marketing companies in Indonesia?
When it comes to marketing strategies, it is necessary to have proper techniques in order to be able to achieve the goals of the business. Those who work in the marketing agencies in Indonesia have efficient knowledge and experience in marketing with their country. With their expertise and experience, they will be able to help you to create marketing strategies that can be used in your business.
Marketing tactics are the determination of the success of your business. Choosing the right techniques will profit you a lot, on the other hand, if you make a wrong decision then you will just ruin the future of your business. If you decide to cooperate with digital marketing companies in Indonesia, you must be extra careful to choose. You must know first the profile of the company and their reputation. Your future is at the palm of your hand.