Amidst the strict competition among businesses, email marketing is one of many strategies that can be effective to generate customers and leads. Despite considered one of the oldest instruments on the internet. In fact, using email as a marketing campaign still brings a good result as internet users still highly count on emails – old but gold. Many companies even set email marketing as the main concern as it can generate a higher ROI compared to other digital marketing tools. How companies build a strategy to increase open rates and even conversion rates are the most important things to consider. Although email engagement is higher than other communication platforms, businesses still don’t have any idea how to execute their campaigns in the most effective way.
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Use creativity to steal people's attention
Companies need to implement unique and creative ways to steal the attention of prospective buyers and win the competition among a growing number of brands. Many marketers still haven’t got the expected results from their email marketing campaign as it only has good open rates, but not generating many leads. The reason is that a good email conversion rate only happens if the email marketing campaign can convince potential customers to complete the desired action. Many users receive massive numbers of messages daily on their inbox and in fact, they only open some messages that catch their attention and ignore the others without a glance. Therefore, the key is! how to create a convincing and eye-catching email to make your message stand out from the rest, raising your sales and ROI.
These are the highlights of how to make an email campaign, more effective, and to boost conversion rates:
1. The importance of personalization
Email is a good tool to nurture potential buyers in a more personal way to avoid sending an impersonal and bland message. In fact, many people don’t like to read along and rigid email that is filled with corporate information. An email that sounds like it comes straight from someone in the company and does not look like a brochure will help to raise conversion rates. Try to encourage replies and begin a discussion via email with your customers, makes it as personal as possible. Brand personalization is a way to psychologically connect with your prospective customers, makes them feel special, and shows to the recipients that you are not someone far beyond reach. Exclusivity triggers people’s attention and this is the reason why personalization is very important in this campaign.
2. An appealing Subject
Email is a good tool to nurture the potential buyers in a more personal way so avoid sending an impersonal and bland message. In fact, many people don’t like to read a long and rigid email that is filled with corporate information. An email that sounds like it comes straight from someone in the company and does not look like a brochure will help to raise conversion rates. Try to encourage replies and begin a discussion via email with your customers, makes it as personal as possible. Personalization is a way to psychologically connect with your prospective customers, makes them feel special, and shows to the recipients that you are not someone far beyond reach. Exclusivity triggers people’s attention and this is the reason why personalization is very important in this campaign.
3.Segment your Lists and be targeted
It is important to show your customers that you are not going to waste their time with pointless emails, this is the reason why your campaigns need to be targeted. Segmenting the email list will highly affect the open rates and moreover, conversion rates. Although it is not a difficult thing to do, many companies send their email campaign to the entire audience without segmenting them. In fact, although your email marketing campaign is captivating enough to get the click rates, if it is not relevant and targeted, it will not result in a high conversion rate. Therefore, companies need to learn the customers’ behavior and shopping patterns and continue to improve their marketing message in order to receive targeted results.
4.A comprehensible Call-to-Action
Call-to-Action (CTA) is one of the most significant elements in your campaign for better click and conversion rates. Generally, an email can contain some different types of call to action (CTA) regardless the functions but it is advised to keep the button limited to two or three. Whether it will allow the recipients to reply to the email or click a link to a landing page, make sure that the Call-to-Action (CTA) is as clear as possible. Companies need to ensure that the Call-to-Action (CTA) is visible, simple, and clear so the readers know the next steps to do! It is an important note, to not make it hard for the readers to make an action to what you have to offer.
5.Optimize Your Campaign to Be Mobile-Friendly
People spend more time on their mobile devices and studies found that more than 50% of emails are opened on mobile devices. Therefore, optimize your email to be mobile-friendly in order to not lose potential leads. Make your email look professional by optimizing a responsive design and avoid missing out on the engagement of your potential buyers. Ensure your text is not difficult to read, images load properly, your links are working, and your interface does not get disturbed on any type of device with different resolutions.
Those are some ways to increase email marketing conversion rates that we have summed up. Try some tips above and refine your email marketing strategy if your past email marketing campaign did not give the expected result.