With the rapid evolution of technology taking place in the current business environment, business is mainly conducted online. A good website is central to the success of any business whether big or small. You cannot ignore the perks that a good website can bring to your business or company. A website brings you closer to your target customers and boosts the presence of your brand. The shift towards a more digitalized approach to doing business makes a website an extremely vital tool. So, therefore, we must know how to build a great website if we are to position ourselves strategically for business success.
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Several best practices are involved in building a great website.
You first have to select a great domain name. A good domain is often short and simple. You are also required to select a good website hosting provider. Here, you can opt to go for either a dedicated or shared server. Ensure that your website accurately represents the products and services that you offer. Creating an interactive user interface is also key to making the website very appealing to your visitors. Last but not least, you can optimize your website for search engines so that it can rank higher on the search engine results pages of Google.
Many people underestimate the power that a good website provides to you. First things first, a great website can help your business not only look more professional, but also generate new leads and sales. Customers will also have an easier time navigating your site because it is user-friendly. A great website reflects the personality of your company and helps build trust with potential clients or partners who visit your site regularly. It also places the business in front of ready buyers for your products. When it comes to business, how a company presents themselves on their website can make or break them in terms of clientele sales. If you are looking for tips and tricks to improve your website's design, read on!
Tips To Building a Great Website
1. Choose A Website Template That Is Most Suitable for You
The availability of ready-made templates has brought a lot of convenience to those wishing to have amazing websites. They enable people to easily select website templates that are suitable for them. People today have the luxury of selecting website templates that align with their tastes and preferences. However, there are a lot of factors that are involved in the selection of the best templates. The first thing you need to do is to be clear on what kind of website you are hoping to build. The website template should be able to reflect what you need your website will display. It is also imperative to select a website template that can meet the needs and expectations of your clients. The choice is not merely defined by your liking but also by factors such as the credibility of the supplier that offers the template, the features and cost. The best website template should also provide good customer support. These factors will ensure that you are in a good position to develop an amazing-looking website and a highly functional one! Costs should not solely determine the template that you choose. Though there are many beautiful free templates, they may eventually be costly because many are poor quality templates. Do not compromise quality just to pay less. Another great tip is to select a flexible template that offers a wide range of customization options.
2. Pick A Good Website Hosting Provider
A website hosting provider is an entity that specializes in offering technological services that will enable your website to be viewed on the internet by other people. This becomes possible when visitors to your website use your website address and domain name to access your website. On average, procuring hosting services from a website hosting provider will cost between $2 to $100 every month. It is advisable to go for an annual subscription plan as opposed to a monthly plan, because a yearly plan is relatively cheaper to a monthly one. Website hosting services are generally categorized into two. There is the shared hosting arrangement and the dedicated server hosting arrangement.
In a shared hosting arrangement, several users are required to share a server and its associated resources with other fellow users. Though this arrangement is relatively more affordable, it comes with a lot of risks. If for example a particular user’s website is hacked, this means that your website is prone to hacking. On the other hand, a dedicated server arrangement is a relatively more expensive option. A dedicated hosting plan may require you to part with approximately $100 to $2,000 every month. Despite the higher cost, this is a better choice for those wanting their websites to perform at the highest levels. This hosting arrangement means that your hosting provider offers you a physical server machine that is specifically placed solely at your disposal. This hosting arrangement offers you a safer environment for your website.
3. Ensure Your Website Represents What You Offer
It is said that a first impression is built in 3 seconds. Make sure that your website easily communicates what you offer on the homepage. The photos, language, font and even the design should quickly tell a visitor what your business is about. Example, a restaurant should have high quality images of meals they offer on the home page and a clearly visible phone number to call for delivery. This type of design will go a long way into helping potential customers to understand the business and make a quick decision to buy.
4. Come Up with An Interactive User Interface
A good website interface is essential in assisting you to create a lasting impression on the mind of your website visitor. This means that there is a high chance that this visitor may turn into a future customer. What are the techniques you can use to achieve an interactive user interface? Some of the best practices to rely on are:
- Use attractive graphics that are appealing to the eye. This should also apply to the font you will use. It should be legible and it attractive as well. This is important in grabbing the attention of a visitor to your website.
- Use SEO-optimized graphics.
- Minimize the size of images so as to increase the loading speeds of your website.
- Find out what your customers need. Thereafter, try to come up with an interface that is aligned with their tastes, preferences, and desires. For example, a website for a dentist will need customers to book for appointments. This can be catered for with a booking fillable form that clients can fill and send in.
- Make sure the website design is good on all devices.
- Your contact information should be easily viewable by all visitors to your website.
5. Optimize Your Website for Search Engines
Good SEO practices are those that use keywords for higher ranking on the search engine results page of Google, Yahoo, Bing and others engines.
The Best SEO Practices to Leverage are:
- Always research and use the best keywords in your website content.
- Make your website mobile responsive. This will allow many more users to access your website easily from different devices.
- Create content with blogs and articles that highlight keywords used in your niche.
- Using internal links throughout your site is encouraged. This will boost the credibility and trustworthiness of your website.
6. Include Webmaster Tools on Your Website
Webmaster tools refer to the tools that are used to gauge the overall performance of your website. The insight provided by these tools will enable you to establish the areas where your website is excelling and where improvements must be made. Such valuable feedback and insight put you in a good position to tweak your performance techniques accordingly. One such tool is the popular Google Analytics tool. Google Analytics offers you clear insight by highlighting the number of visitors to your website and the number of views on your pages. In addition, other vital information such as the bounce rate is also shared by Google Analytics. This is the number of people who leave your site immediately after they arrive instead of spending time in the website. Thereafter, you can take the necessary steps you need to fix this.
7. Select A Great Domain Name
A great domain name may seem like a simple thing to be overlooked. However, it is one of the most vital pieces that are integral to the overall success of your business. Choosing a wrong or ineffective domain name can negatively impact your business. It can reduce the levels of brand awareness that you hoped your business will achieve. A good domain name will be memorable to many of your site’s visitors. It may also give visitors to your site an idea of what your website is all about. Therefore, a domain name is a perfect tool to use if you want to generate more traffic, leads, and even sales.
One great way of ensuring you get a perfect domain name for your business is by using the already popular “.com” format. This is because this format is well known, people trust it and it has an air of credibility around it. Shorter domain names are more appealing and memorable. This will make it more appealing to visit. Example, the name ‘herbs.com’ is easier to remember than ‘herbsforhealthyliving.com’. Therefore, to get a perfect domain name, conduct a lot of research. Also make sure that a domain name you like does not belong to another business.
Therefore, choosing the right domain name can be a make-or-break decision if you want to succeed online. It has been said that “The wrong domain might cost more money and frustrate potential customers.” A good choice will lead them straight to your website, while an unappealing one may discourage people from visiting it altogether.
8. Create A Maintenance Plan for Your Website
Maintenance is a process that is very essential when it comes to websites. Merely creating a website is not enough. You need to assess how it is functioning from time to time. Identify any red flags. Thereafter, take the necessary measures to address the issues affecting it. Maintenance is a must if you want to ensure that you end up with a “strong” and secure website. This will minimize the chances that your website will be prone to hacking incidences. What are some of the best practices that are involved in maintaining your website? You will need to:
- Assess the aspects of your website that are working and strengthen these. You can also identify the potential problem areas and work on these.
- Always ensure the software you use is up to date.
- Frequent security scans are advisable. This will assist you to deal with malware and cut down the chances that your website will be hacked.
A good website can be the key to the success or failure of your business. There are a lot of best practices that come into play for you to come up with a great website. A good domain name is one of the most fundamental requirements that you should adhere to have a good website. Choosing a functional template as the foundation of creating your website is key. You also have to choose a good and reliable web hosting provider with either a shared server or a dedicated server. A shared server is a much affordable option but gives you a website that is prone to security risks and threats. A dedicated server is more expensive but offers a website of a higher quality that is devoid of the many security issues you would face with a shared server. These along with SEO optimization techniques and regular maintenance are some of the best practices you need in building a great website for your business. We highly recommend that you use these tips for an amazing and functional website experience. Good luck!