Google Analytics is a powerful tool that will help you understand how your website is performing. It helps a company to gauge the amount of traffic that it generates. The insight provided also helps to understand who exactly the visitors to your website are and the type of content these visitors are engaging the website. The importance of Google Analytics to a business cannot be understated. In addition, it helps the business to get a vivid picture of the social media presence that it commands. Whether it is strong or weak, Google Analytics will show this.
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What Other Additional Information Can Google Analytics Give You?
• Total amount of traffic your site receives
• The source of your website’s traffic
• The number of converted leads
• The source of your website’s leads
• Demographic information of your website’s visitors
5 Simple Steps to Setting Up Google Analytics
The process of setting up Google Analytics is not an easy task. However, the benefits of setting up Google Analytics far outweigh the hassle you may experience during the setup process. Setting it up successfully gives you the chance to obtain precious information that is crucial for the growth of your business.
Successfully Setting up Google Analytics will require you to follow the steps below:
- Set up Google Tag Manager
Google Analytics and Tag Manager are two tools that help you track your website’s performance. While Google Analytics tells you how much traffic your site is getting, where it’s coming from, and what people are doing when they visit, Tag Manager lets you add code snippets to your site without having to know any HTML or programming languages. Google Tag Manager is a free tag management system that Google offers. This tool also extracts all the essential data on your website and sends it to other platforms like Facebook Analytics and Google Analytics.
To Set Up the Google Tag Manager, Use the Steps Below:
a. Go to the Google Tag Manager dashboard and create an account
b. Click on the option that reads “Add A New Account.”
c. Choose your preferred account name and enter it, then click on “Continue.”
As a website owner, you probably want to know how your site is performing in Google Analytics. By integrating Google Tag Manager and Google Analytics into your site’s code, it becomes easy to track traffic sources and conversions without having to manually add them yourself.
2. How to Set up Google Analytics
Begin by first signing up on the Google Analytics page to create a Google Analytics account. Enter your account name. Also, add a website name, as well as the website’s URL. You will also be required to select your website’s industry category. After that, you are given a tracking ID which is a number that instructs Google Analytics to share analytic data with you.
3. Set Up Analytics Tag with Google Tag Manager
Setting up the analytics tag with Google Tag Manager will require you to:
1. Go to the Google Tag Manager dashboard.
2. Click on the option that reads “Add a new tag.”
3. This takes you to a new page, where you will create your new website tag.
Here, you will also be allowed to select where data collected by your tag will be sent to and the type of data that you wish to collect.
4. Click on the option that reads “Tag Configuration” to create the tag you wish to.
5. Select the “Universal Analytics” tag.
6. After that, click on the option that reads “Google Analytics Setting” and select the option from the provided dropdown menu that reads “New Variable.”
7. A new window appears that requires you to enter your tracking ID. After you enter it, all the essential data of your website will be sent to Google Analytics.
8. After that, click on the “Triggering” option to choose the type of data that you wish to be sent to Google Analytics.
9. Choose the option that reads “All pages.” This ensures that all the data from all your web pages are sent to Google Analytics.
4. Set up Google Analytics Goals
Here, you communicate the key performance indicators that you have set up for your website and business to Google Analytics. You can achieve this by accessing the Google Analytics dashboard and setting your “goals” there.
1. The first step is to click on the “Admin” option.
2. This takes you to a new window where you will need to click on the option that reads “Goals.
3. The “Goals” dashboard appears where you can create a new goal.
Some examples of goals here include:
Destination> involves users reaching a specific web page.
Duration> involves users spending a specific length of time on your website.
5. Link to the Google Search Console
The Google Search Console is a great value tool that allows you to perform activities such as:
1. Establishing when Google analyzes your website.
2. Finding the exact internal and external pages that are linked to your website.
3. Identify the keywords that you rank for in search engine results.
To link to the Google Search Console, you need to:
- Go to the main dashboard and click on the icon that resembles a gear. This is the Google Search Console gear icon.
2. Click on the option that reads “Property Settings.”
3. Thereafter, click on the option that reads “Adjust search console.”
4. From the next window that appears, click on the Add button. Then, select the option that reads “Add a site to Search Console button.”
5. Finish up the process by entering the name of your website and finally clicking “Add.”
6. Hit “Save,” and you will be taken back to the Google Analytics page.
Activities To Do After Successfully Setting Up Google Analytics
1. Give your team members access to the data
To give others the chance to access the data on Google Analytics, use the steps below:
1.Click on the gear icon. This will direct you to the Admin dashboard.
2. After that, click on the option that reads “User Management button.”
3. Select “Add new users.”
4. Fill out the field that appears with the email address for the other user.
5. Choose the permission you want to grant them.
6. Click on the option that reads “Add.”
2. Link Google Ads with Google Analytics
This is important for businesses that use Google Ads. It can link the Google Ads to their Google Analytics account to observe the entire purchasing journey of their customers from start to finish.
To link the Google Ads with Google Analytics, use the steps below:
1. Click on the gear icon. This takes you to the Admin dashboard
2. Click on the option that reads the “Property” column. Select “Google Ads Linking.”
3. Choose “New Link Group.”
4. Select the Google Ads accounts that you wish to link with Google Analytics
5. Hit the “Continue” button.
6. Finish up the process by clicking on the option that reads “Click Link accounts.”
3. Set Up Your Preferred “Views.”
Google Analytics provides you with the “views” feature that enables you to craft your reports so that you get to see only the essential data that you request. For example, you can use this feature to create a situation where you get to see all the traffic arising from your social media pages.
To Create a New View, Use the Steps Below:
1. Click on the gear icon. This will direct you to the Admin dashboard.
2. There is a “View” column on the next window that appears.
3. Click on the option that reads “Create new view.”
4. Two options are displayed. They are “Web Site” or “App.” Select the most appropriate choice for you.
5. Select a name for this particular view. This name will describe what the view is filtering for exactly.
6. Select the option that reads “Reporting Time Zone.”
7. Finish up the process by clicking on the option that reads “Create View.”
Whether you’re an e-commerce store, a blog, or a marketing agency, leveraging the insights from Google Analytics can help you make data-driven decisions and achieve your business goals. Google Analytics is a powerful tool that can help you track your website visitors and learn more about who they are, what they do on your site, how long they stay there, where else they go online from the landing page of your site. We hope this blog post has been helpful in getting started with setting up Google Analytics for your business. If you have any questions, please share them below.