High-speed optimization refers to the process of designing your website to have fast loading times. High-speed optimization is one of the most crucial elements of a great website design. This is because it significantly contributes to the performance of a website. A website that is optimized to have a fast speed, will load faster than one without high-speed optimization.
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The Benefits of High-speed Websites
Here are some additional benefits of having a high-speed optimized website:
1. For Ecommerce Websites, It Reduces the Bounce Rate
Fast loading speeds are a must-have for every business wishing to succeed in the e-commerce space. With the increase in speed loading time, your visitors will have a better more engaging experience on your website. Additionally, it reduces the chances that a website visitor will abandon their cart site due to its slow-loading speed.
2. High-Speed Optimization Will Boost Customer Satisfaction
The faster your website loads, the more the customer engagement rates and conversion rates. All of these consequently resulting in a higher ROI.
3. It Improves Ranking on Google Search Engines Results (SERP)
Maximizing a website’s performance by optimizing it to have a faster speed is a necessary best practice to perform because Google uses the loading speed of websites to rank them on its Search Engine Results Page.
Now that we know why high-speed optimization is important, let’s first look at a few related definitions.
What Is Page Speed?
The page speed is the duration that specific media content takes to be downloaded from the hosting servers of a website to be displayed on a particular requesting browser.
What Is a Page’s Loading Time?
A page’s loading time is the amount of time that lapses between clicking a particular link and displaying the requested content on a web page.
Best Practices to Conduct High-Speed Optimization of Your Website
1. Embrace the advantages of a Content Delivery Network (CDN)
A content delivery network is a collection of web servers spread across different geographical locations that offer end-users web content using their locations as a key metric. Hosting websites on one server means that all requests from these end-users pass through the same web infrastructure. This creates a longer duration for every user’s website request to be processed. In addition, the web pages take a longer time to load when these users are located far from the server.
However, a CDN allows end-users requests to be directed to the server that is nearest a particular end-user. This allows requested content to take a shorter duration to reach end-users faster and therefore a faster load time.
2. Get A Better Host for Your Website
There are types of hosting that people use for their websites. These include:
a. Shared hosting
Shared hosting is the most used type of hosting. It is referred to as shared hosting because it requires you to share necessary hardware such as the CPU, and the disk space and RAM. All are shared with other websites found on the same server.
The most attractive thing about the shared hosting arrangement is that it affordable with low fees. However, this is the primary reason that makes this hosting a popular choice and consequently have very slow speed.
b. Virtual Private Servers (VPS) hosting
Virtual private servers are a faster alternative. They rely on several servers to distribute content and require you to use a section of the existing server.
c. Dedicated server
The dedicated server is the most expensive hosting option out of the three options because it is your physical server. With your server, you will be required to pay fees for your website to be “housed” by this server. In addition, it requires you to pay additional fees to a system administrator whose function is to maintain the server so that it functions at the optimum level.
Therefore, choose a hosting server that improves your website speed optimization.
3. Use Optimized Images and Graphics for Your Website
Images usually add to the overall aesthetics of your website. However, optimized images go a step further and contribute to high-speed optimization. Many people get this wrong by having large images on their websites. This will make the web pages load slowly. However, high speed optimization will require you to compress images before you upload them on your website.
Tools like the ImageOptim and the JPEGmini will help you effectively compress your images without compromising on their quality.
7. Use Website Caching
Caching refers to the process where the current version of a website is stored on the hosting and presented to users until the website is updated. This is the most favorable technique to use if you wish to achieve high-speed optimization. It is especially good when many visitors are trying to access a website simultaneously. Without caching, it would take a longer duration for a webpage to be delivered to each end-user as per their request.
8. Use Web Fonts Less
Web fonts have a negative effect on the speed of a website. They create additional HTTP requests that hamper high-speed optimization of a website. One best practice to adhere to when it comes to web fonts is relying on the character sets that are found existing on the website. This will contribute massively to high-speed optimization and a website that performs better.
9. Identify The 404-Errors on The Website
A 404-error pop-up message on a website implies that the content users are trying to access is no longer available. Some external tools and plugins can be used to identify and correct 404 errors. A good example is the Google Webmaster Tools. After identifying the 404-errors on a website, establish whether they consume server resources. If they do, create redirects for all external links to this website. High speed optimization is therefore attained.
10. Use Fewer Redirects
Using many redirects on a website create results in many HTTP requests. These HTTP requests only hamper the performance of your website. It is therefore advisable to use only a few necessary redirects. Perform a scan through your website to single out the redirects that are not giving any value to your website and remove them. This is a practice that greatly boosts high-speed optimization. One popular tool you can use to establish the redirects that are found on your website is the Screaming Frog tool.
High-speed optimization is one of the hallmarks of a great website because it’s synonymous with high performance. The fast-loading speed and high page speed, ensures a better browsing experience for all its visitors. The best practices mentioned above will allow you to achieve high-speed optimization. For a business, this contributes to the generation of more traffic, more leads, and higher conversions! If you need an expert web developer to build your website, look no further than our Bali web developer team at Algo Sea Biz. With their expertise and experience, they can ensure that your website is optimized for speed and performance. By implementing the best practices mentioned above, you can achieve high-speed optimization and provide a seamless browsing experience for your visitors.